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Success Stories:

"Having added the SafeBuy logo and accreditation onto our website we immediately saw an increase in the conversion of visitors browsing our site to placing orders. This can only be attributed to the confidence factor associated with ordering from an accredited web retailer." 

Simon Young , Senior Partner

"I just wanted to extend my thanks. I used to be sceptical about the value of accreditation but with sales up by 45% I'm converted!" 

Jim Wilson, Managing Director

5 reasons to become a SafeBuy member:
  • Get the two leading industry logos for your website
  • Increased sales through consumer confidence in the SafeBuy Code of Practice
  • Real-time consumer feedback to enhance your image
  • Avoid litigation – no charge mediation on consumer disputes
  • Free subscription to eCommerce Monthly – the world’s foremost source of money-making ideas for web merchants 

 Richard Jones is the CEO of SafeBuy - he founded the company in 2003. Richard was appointed as 'UK Leading Expert' by the British Standards Institute, working on the International Standards Organisation's development of ISO 10008 – the world standard for ecommerce websites - now released by ISO.

Why Joining SafeBuy
Helps to make online shopping better for us all.


  • Drive more sales with a higher quality shopping experience, the UK’s most trustworthy seal, and a genuine ratings and review system
  • Harness the power of SafeBuy, #1 Consumer Assurance Scheme for shopping online, on your website to build instant trust and authority
  • The SafeBuy Hands Seal (example right) is your customer’s assurance that a website is 100% trustworthy and provides the highest quality of service
  • The leading UK eCommerce Code of Practice. The only one that covers simply everything from all relevant EU regulations and UK laws and from Advertising Standards protocols to the Protection of Children. 


With SafeBuy, you’ll have...

  • Assurance - Our "Hands" Seal will give your shoppers the confidence in knowing that your website has been independently verified and can be trusted – driving more sales and increasing customer loyalty
  • Real Reviews & Ratings - The SafeBuy Star Ratings scheme displays previous customers' reviews and provides an ‘Out of 5 Star Rating’ for the quality of service they were provided – cash in on your already incredible customer service!
  • Support - FREE Mediation in the event help is needed to resolve a dispute and settle before litigation (saving you potentially thousands)
  • Confidence - Your shoppers will know that your Terms and Conditions have been independently reviewed by SafeBuy and follow the Approved Code to give them the most genuine, honest, and authoritative approach to online sales
  • Privacy - Clear information about what happens with Cookies and Personal Information, giving your customers the invaluable reassurance they need in knowing that their information is safe with you
  • Security - Payment Card Data is safely collected and used 100% securely

Join SafeBuy


SafeBuy Trust-Building Star Rating and Reviews

Our exclusive star rating and reviews allow you to show your prospective customers what other customers have thought of you as a seller, your product or service, and their overall experience.

The average rating for all SafeBuy members is 4.9/5 Stars. Would having an unbiased, 100% genuine 4.9/5 Star Rating on your website help gain the trust of prospective customers? Would having real reviews from raving customers boasting about your products or services help increase your sales? Absolutely!

What people say about SafeBuy

 "Accreditation is an ESSENTIAL part of developing customer confidence to purchase online. Mr Fothergill’s Seeds is delighted to be a member of SafeBuy, and we believe that we are seeing its benefits through increased web sales year on year." 
–Jessica Hawkins, Web Development Manager, Mr Fothergill's Seeds

"Provenly conforming to the highest standards in the UK ecommerce industry is ENORMOUSLY valuable to us in online trading. We are delighted to be members of SafeBuy."
–Mark Anderson, Head of Ecommerce, Robert Dyas

"As well as providing a safety net for consumers, SafeBuy has the potential to be a powerful benchmark for best practice web marketing."
–Professor Derek Holder, Managing Director, Institute of Direct Marketing.

If you’re not COMPLETELY satisfied for ANY reason at all, SafeBuy will refund you 110%!

That’s right...we're so confident you'll love your SafeBuy membership that if, in the very unlikely event, after joining you do not think SafeBuy is worth the £159 + Vat you paid for, including:

  • The code of conduct/ Logo
  • FREE website SafeBuy compliance check
  • Star Ratings
  • eCommerce Monthly newsletter
  • Complete peace of mind mediation service

…Then you have an entire 30 Days to cancel your subscription. 


We won’t just refund your membership fee IN FULL, but we will also PAY YOU 10% more just for trying it out! It’s as simple as that.

Join SafeBuy

Ready to join the thousands of online merchants who have trusted SafeBuy since 2003 to provide them with a closer connection to their customers from the moment they land on their website?

Just simply click “Join Now” above to join today and experience SafeBuy for yourself!

SafeBuy are active supporters of Get Safe Online - the UK Government's preferred online security advice channel.

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The average star rating for all reviews submitted to is 4.9 / 5 based on 20,153 customer reviews on SafeBuy members