Increase trust &
Generate more sales

Worked hard to make your site as trusted as it can be? Then tell people about it. Claim your SafeBuy business profile and add the SafeBuy trust seal to your site.

Retailers displaying the Safebuy trust seal see an average of 21% higher conversion rates.

Two powerful trust tools:

Your Safebuy Trust Seal and Profile
Add the Safebuy Trust Seal to your site

Developed in partnership with the UK Office of Fair Trading the SafeBuy Trust Seal is the most trusted Trust seal for UK retailers. 85% of consumers recognise the seal and on average are 21% more likely to purchase from a site displaying it.

Manage your SafeBuy profile

As a fantastic source of traffic when managed well, the SafeBuy profile page is often the go-to destination for your customers to see how your business performs and whether they want to continue with a purchase.

Developed in partnership with

The Department of Trade and Industry

SafeBuy was developed in partnership with the Dept of Trade and Industry and then monitored by the Office of Fair Trading to ensure that businesses were maintaining the highest operational standards.

Only websites that pass SafeBuy’s evaluation of their consumer reviews and further integrity checks may display the SafeBuy seal. Total trust generates significantly increased business.