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    Members' Login
Numerous independent studies (Harris, Princeton Associates etc) have shown that websites carrying official accreditation logos gain up to twice as much business as those without.

"if you want to be taken seriously as a web retailer, SafeBuy accreditation is a must."
A SafeBuy member.


Because either the laws that we adhere to are not the same for these business areas, or there is an industry-specific scheme already in place, we do not cover the following areas of commerce:

Auctions (except for fixed price items within an auction listing); gambling; legal or medical services; financial services including banking, insurance and pensions; motor vehicle sales; contracts for the provision of accommodation, transport, catering or leisure services where specific dates are agreed (for example hotel accommodation, plane, train or concert tickets, car hire, sporting events); package travel (as defined by the Package Travel, Package Holidays and Package Tours Regulations 1992); timeshare agreements (as defined by the Timeshare Act 1992).

Basic requirements

To ensure that you meet the primary requirements of the SafeBuy Code of Practice please be aware of the following major points for your website:

  • You must display physical name and address and phone number
  • Under the Privacy and Electronic Communications Act you should say:
    ‘We do not send random marketing emails to personal email addresses (spam)’.
  • You should say whether or not you use ‘cookies’.
  • You should say that you conform with the requirements of the Data Protection Act, 1998.
  • They should say how online credit card payments are secured, e.g by a third party or SSL/128 bit encryption.
  • The SafeBuy Code requires that you allow a 14-day ‘cooling off’ period for returns (except for consumables and bespoke services). All the data that we have seen indicates this can increase your net sales and your returns level will not increase significantly. Your contract Terms and Conditions should reflect this.

You must not:

  • Attempt to charge for 're-stocking' of returns.
  • Try to prohibit consumers from trying the product out (except for consumables).
  • Demand that all returned items have been handled with anything other than 'reasonable care'.

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